For over 20 years, PLB Sports & Entertainment has worked with some of the world’s greatest athletes, entertainers, and brands to create a premier line of athlete-endorsed quality food products delivered right to our customers’ doorstep. Our high quality sports products are endorsed by players of the NBA, NHL, NFL, MLB along with the WWE’s biggest and brightest stars. Over two decades, we’ve worked with hundreds of athletes, past and present including hall of famers, Super Bowl champions, MVPs, and have sold more than 12 million orders to sports fanatics all over the globe.
Master Crunch Cereal
Percy Miller, AKA Master P, has partnered with PLB Sports & Entertainment on the launch of his new cereal, Master Crunch! Master Crunch will be available on PLBSE.com and in select Rouses stores in New Orleans for a limited time. Proceeds benefit Team Hope, a charitable foundation created by Percy to assist in enriching the lives of inner-city youth, furthering their education, providing life-advancement opportunities, and helping senior citizens with food and shelter. You can purchase Master Crunch at the link below!
STEFON DIGGS "DIGGS 14"
All-Pro Wide Reciever Stefon Diggs has launched his limited edition Diggs 14 Hot Sauce and Blue Cheese Dressing! A portion of the proceeds benefit the Western New York Women's Foundation.
EDDIE JACKSON'S "BOJACKS"
All Pro Safety Eddie Jackson's "BoJacks" Cinnamon Toast Squares are here! Buy now and support the Remain To Reach Foundation, founded by Eddie and dedicated to help inner city youth.
Josh's Jaqs 2
The second edition of Josh's Jaqs has arrived! We are very excited to partner with Buffalo superstar Josh Allen on this program again and continue to raise money for Oishei Children's Hospital!
KAMARA'S KING CRUNCH
Our collaboration with NFL star running back Alvin Kamara is here! Alvin's cereal, Kamara's King Crunch, is inspired by the city of New Orleans and its rich culture and history. The cereal is available here on our site, in Rouses Markets, and in the VolShop and Alumni Hall on Tennessee's campus. Each sale of Kamara's King Crunch will benefit the Children's Bureau of New Orleans!
PLBSE is excited to collaborate with Cleveland Pro Bowl Running Back Nick Chubb! Chubb Crunch is now available for a limited time only on PLBSE.com and in Heinen's grocery stores in Ohio and the University of Georgia Bookstore in Athens, GA. A portion of proceeds from every sale will benefit First Candle, a non-profit organization dedicated to SIDS prevention and education.
DeAndre's HOP BOX
PLBSE is proud to announce a collaboration with Arizona Cardinals star wide receiver DeAndre Hopkins! Hop Box is now available for a limited time on PLBSE.com and in Fry's grocery stores in Phoenix, AZ, and The Tiger Shop in Clemson, SC. A portion of proceeds from every sale will go towards the S.M.O.O.O.T.H. Foundation, which was started by DeAndre's mother to assist survivors of domestic violence.
PLB Sports & Entertainment grew to prominence with the launch of Flutie Flakes. Flutie Flakes are a delicious sports cereal endorsed by former Canadian football star and NFL quarterback Doug Flutie. His charity, The Doug Flutie Foundation for Autism, was formed in 1998 by Doug and his wife, Laurie, in honor of their son Doug Jr. who was diagnosed with the disorder at the age of three. The cereal was an instant hit and went a long way in supporting Doug’s cause.
PLBSE Gives Back
Here at PLBSE we are committed to giving back to the community which has done so much for us. That is why every one of our product lines features a charitable component of the athlete/artists choosing. A percentage of proceeds from every sale of each of our products goes directly to the foundation our client has chosen. Learn more about all of the amazing charities we support under the Charity tab!