Washington Star Receiver, Terry McLaurin Launches New “Crunch Time” Flakes Cereal

Washington Star Receiver, Terry McLaurin Launches New “Crunch Time” Flakes Cereal


Terry McLaurin, Pro Bowl Washington receiver has partnered with PLB Sports & Entertainment, to create Terry McLaurin’s Crunch Time Flakes. Crunch Time Flakes is a sugar frosted flakes cereal. Terry’s Crunch Time Flakes are available exclusively at Safeway stores, as well as, online at plbse.com.

All of Terry’s proceeds will benefit his Terry McLaurin Foundation. The Foundation seeks to help underserved children become the best versions of themselves by providing them with the tools to succeed in the classroom and in society. This includes educational and social support, health and wellness assistance, and mentorship.

“I am so excited and honored to have my own cereal.” said McLaurin. “To be able to have the opportunity to create a unique product for my fans, while helping out the community is a win-win and something I always strive to do.”

Terry’s Crunch Time Flakes features his most “Crunch Time” moments throughout his career. Additionally, the Terry McLaurin Foundation is spotlighted on the side panel with a QR code to learn more about the Foundation and Terry’s amazing work in the community.

 “Terry is an amazing athlete on the field, and an even better person off the field,” said PLBSE Director of Marketing, Ryder Ballou.  “We are honored to work with Terry in creating his Crunch Time Flakes, and to be able to support his Foundation.”


PLB Sports and Entertainment has created unique brands for athletes and entertainers for over 30 years. Some of PLBSE’s iconic partnerships include Flutie Flakes, Ed McCaffrey's Rocky Mountain Mustard, the late Bob Ross, and the WWE that sold millions of units in major retailers around the USA and Canada. In 2022, PLBSE partnered with Buffalo Wide Receiver Stefon Diggs, Buffalo Quarterback Josh Allen, Dallas Cornerback Trevon Diggs, former Boston star Marcus Smart, Seattle's Julio Rodriguez, Albert Pujlos among a handful of other athletes.

About Terry McLaurin

Terry McLaurin is a wide receiver for Washington in the National Football League. Football has always been an important part of Terry’s life and even from a young age he dreamed of playing in the NFL. He attended Cathedral High School in Indianapolis and won Indiana’s Mr. Football Award. His success didn’t stop there as he played college football at The Ohio State University and was a two-time team captain. In 2019, Terry was drafted by the Washington Commanders in the third round of the NFL Draft and was named to the PFWA All-Rookie Team. Terry has been named team captain in 2020, 2021 and 2022 for the Commanders. Terry signed a contract extension in the 2022 offseason that will keep him in Washington through 2027.