For over 25 years, PLB Sports & Entertainment (PLBSE) has worked with some of the world’s greatest athletes and entertainers to create a premier line of superior quality food products. These partners include names such as Nolan Ryan, Jerome Bettis, Dan Marino, Anthony Rizzo, Justin Verlander, Rob Gronkowski, Patrick Mahomes, John Cena and many others. Our high-quality sports and entertainment products are endorsed by players from the NFL, MLB, NHL, NBA along with the WWE’s biggest and brightest stars. Since 1996 we’ve worked with hundreds of clients launching successful products in the cereal, salsa, condiment, beef jerky, confection, and beverage categories. We have sold over 20 million items over this time span and helped raise over $22 million for various charities attached to our clients. PLBSE is a brand-building organization that develops successful products, creates the packaging, crafts effective marketing strategies both at retail and via social media, and compliments the client’s marketing objectives.

Tyler Herro holding Herro's Fruit Hoops
PLBSE employees with Aaron Jones of the Green Bay Packers.
Display of BootyO's cereal featuring WWE stars New Day
PLB Employees with Anthony Rizzo of the Chicago Cubs.


Justin Verlander holding a box of his