INDUSTRY LEADERS IN ATHLETE-ENDORSED PRODUCTS
For over 25 years, PLB Sports & Entertainment (PLBSE) has worked with some of the world’s greatest athletes and entertainers to create a premier line of superior quality food products. These partners include names such as Nolan Ryan, Jerome Bettis, Dan Marino, Anthony Rizzo, Justin Verlander, Rob Gronkowski, Patrick Mahomes, John Cena and many others. Our high-quality sports and entertainment products are endorsed by players from the NFL, MLB, NHL, NBA along with the WWE’s biggest and brightest stars. Since 1996 we’ve worked with hundreds of clients launching successful products in the cereal, salsa, condiment, beef jerky, confection, and beverage categories. We have sold over 20 million items over this time span and helped raise over $22 million for various charities attached to our clients. PLBSE is a brand-building organization that develops successful products, creates the packaging, crafts effective marketing strategies both at retail and via social media, and compliments the client’s marketing objectives.
The history of PLB Sports can be traced back to the successful launches of the Mario (Lemieux) Bar and The Reggie! Bar reboot in the early 90’s. Both of these programs were headed by Ty Ballou, President of PLBSE. In 1996 the first official PLB Sports product came to market in western PA with the launch of Jagr Creamy Peanut Butter. The product sold over 120,000 jars within Giant Eagle stores. Next came Vizquel Salsa and Sandy Alomar Steak Sauce for the Cleveland market. These successful programs mirrored the great run by the team in the mid to late 90’s. When the news of Doug Flutie coming to Buffalo was announced in 98’ the idea was hatched for our first cereal line to be debuted in western NY. Doug directed PLB Sports to include his new foundation on the side of the cereal box representing the Flutie Foundation for Autism. For over two decades we have sold Flutie Flakes to die-hard Flutie fans and have helped raise over $14 million for the Flutie Foundation.
We have had the great fortune to work with hall of fame talent with the following individuals: Nolan Ryan, Dan Marino, Jim Kelly, Lynn Swann, Tom Glavine and Jerome Bettis. We have had tremendous professionals from all major leagues be a part of our growth and mission to create outstanding brands on a national basis and give back to various communities. Other athletes who have worked with PLBS include: Darius Kasparaistis, Michael Peca, Adam Deadmarsh, Todd Helton, David Ross, Ben Zobrist, Mike Alstott, T.O., Chad “Ochocino” Johnson, Pascal Dupius, Neil Walker, Hines Ward, Wayne Chrebet, Pete Rose, Johnny Bench, Tony Perez, Joey Votto, Ed McCaffrey, Carmelo Anthony and many more. We are the premier sports marketing company that creates superior quality products across all grocery channels.