News

DeAndre Hopkins and the team at PLBSE have spent the past year crafting a breakfast cereal which will finally see the light of day this Fall! The cereal will be called 'DeAndre's Hop Box" and will benefit the S.M.O.O.O.T.H. Foundation which was founded by DeAndre's mother Sabrina. The foundation aims to assist survivors of domestic abuse. Read the Bleacher Report article linked below for more info!

PLBSE and Cleveland Browns star running back Nick Chubb have collaborated on a cereal program set to launch this Fall. The cereal, "Chubb Crunch", will benefit First Candle. First Candle aims to eliminate and raise awareness for SIDS (sudden infant death syndrome). Keep an eye on PLBSE.com for more info coming soon and click the link below to read more!

This holiday season JuJu Smith-Schuster teamed up with Burlington stores and Pay Away the Layaway volunteers to pay off the Christmas gift layaway of over 170 families. JuJu gave back to families in both Pittsburgh and his home state of California. JuJu has a long history of giving back to the community and he has yet again set an example for other pro athletes to follow.

To celebrate the Chiefs incredible season thus far, Hy-Vee is offering a commemorative 8-box set of their Mahomes Magic Crunch cereal. The set includes all 8 custom boxes which fit together to create a poster of Patrick himself. The set will be available at select stores in the Kansas City area and supplies are limited so get yours now!

In typical JuJu fashion he has given his city another reason to love him. This Thanksgiving JuJu partnered with Dive Bar and Grille to deliver Thanksgiving meals to seniors around the city. Thanks to the JuJu Foundation and the people at Dive, JuJu and his team were able to deliver 350 meals over the course of the day. Read more about JuJu's selfless act below and consider making a donation to the JuJu Foundation in this season of giving.

There is no professional athlete who loves their hometown like Aaron Jones loves El Paso, so it was only natural for his cereal to make its way down to the city. Vista Markets got their first shipment of the cereal in mid-November and will have it in stock throughout the season. A portion of the proceeds from every sale go to the A&A All The Way Foundation, which benefits youth in both Green Bay and El Paso. Check out their website below!

It is a well-known fact that Buffalo Bills fans are some of the most passionate and devoted sports fans in the world, and once again they have proven themselves with their selfless donations to Oishei Children's Hospital. The idea of donating $17 in honor of Josh's late grandmother Patricia has snowballed into something much greater than anyone could imagine. Josh himself donated $17,000 to get the total over $500,000. Donations now sit at over $700,000 and counting. PLBSE is honored to work with Josh and all of the heroes at Oishei Hospital, and to feature this amazing organization on our Josh's Jaqs Box. Follow the link below to make a donation to this amazing cause.

This past week our friend Kirk Cousins was interviewed by both the Pardon My Take podcast crew and Pat Mcafee on the Pat Mcafee show. During the interviews you get to hear Kirk talk about his infamous grilling pictures, the Boys and Girls foundation, and of course Kirk Cousins Cinnaminn Snaps. The link to the Pat Mcafee show is below and Pardon My Take can be viewed with Barstool gold or listened to on your music streaming service of choice!

Hy-Vee, a chain of 265 supermarkets in eight Midwestern states, launched its exclusive Mahomes Magic Crunch cereal in August, prior to an NFL season that would end with dynamic quarterback Patrick Mahomes leading the Kansas City Chiefs to a very rare Super Bowl.