Past Successes

During his second NBA season, Miami Heat star Tyler Herro launched his custom breakfast cereal "HErrO's Fruit Hoops" in partnership with PLBSE. The cereal was available online and in Winn-Dixie stores and was PLBSE's first NBA program in over 10 years. Proceeds from the sale of HerrO's benfited the T.Herro Foundation.

All-star wide reciever DeAdnre Hopkins partnered with PLBSE on the launch of his "Hop Box" breakfast cereal during the 2021 NFL season. Proceeds from the sale of DeAndre's Hop Box benefited the S.M.O.O.OT.H. Foundation, a charity created by DeAndre's mother which assists survivors of domestic abuse.

Entering his fourth year in the NFL, Browns power house running back Nick Chubb began development of his super-hero themed "Chubb Crunch" breakfast cereal. An instant hit online and at Heinein's grocery stores, the cereal would go go on to be one of PLBSE's most successful launches of all time. Sales of Chubb Crunch benfited First Candle, a charity which promotes awareness of and research into SIDS (sudden infant death syndrome).

Chicago Bears saftey Eddie Jackson launched his custom breakfast cereal, "Bojacks" at the beginning of the 2021 NFL season. Bojacks were available in Mariano's stores and online for a limited time. Proceeds from the sale of Bojacks went to the Remain to Reach Foundation.

Coming off of a dominate 2019 season, Aaron Jones and PLBSE collaborated to bring his "touchdown squares" cereal to life. The program was a huge hit in both Green Bay and Aaron's hometown of El Paso. The A A All the Way Foundation was the featured chairty for this project.

Before becoming the NFL's most exciting quarterback, PLBSE and Patrick Mahomes began work on his first ever product endorsement: Mahomes Magic Crunch. Between the two editions, it would go on to become PLBSE's most successful prgram since Flutie Flakes. Proceeds from the sale of Mahomes Magic Crunch benefited the 15 and the Mahomies Foundation.

Being a Pittsburgh-based company, PLB Sports & Entertainment is always keeping an eye out for hometown talent to work with. JuJu was an obvious choice for us given his outstanding personality, work ethic, and charitable giving. Jumpin' JuJu's were available online and at local Giant Eagle stores, and the cereal benfited the JuJu Foundation.

New Orelans Saints running back Alvin Kamara is a household name in his city, and for good reason. Alvin's cereal was PLBSE's most successful online launch of all time. Kamara's King Crunch featured the Children's Bureau of New Orleans as its highlighted charity.

To coincide with the first ever MLB game played in historic Dyersville Iowa, PLBSE partnered with Dwier Brown and Universal Studios to launch a Corn Flake cereal. This cereal celebrates the spirit of Field of Dreams and benfits Comfort Zone Camps.